OLD Our Story

SHL Lures LLC is the manufacturer of the Fish Head brand of lures and apparel created for those who love the fishing lifestyle. As fishermen ourselves we know what fishermen need and want.


From growing up fishing with our grandparents, parents and siblings to now teaching our kids how to fish, it is simply in our blood. When we are not near the water we are dreaming of our next experience.
Our goal is to connect all the Fish Heads out there with a brand they can relate to. Regardless of whether you fish for bass, walleye, inshore, deep sea, fly fish, or just like to be around the water then you are a Fish Head!
Thank you for your support of our products and helping us grow the Fish Head lifestyle brand! Home of the Original and Patented Fish Head Spin™.
Rick Steckelberg created theOriginal Fish Head Spin™ when he couldn't find a high quality underspin developed specifically for bass fishing. The product was know as the Sworming Hornet Fish Head Spin. In the years following, Fish Head Spin Lures have grown in popularity amongst bass anglers. Seven products (and counting) and a line of apparel are now available. Each product is developed with input from professional bass fisherman, like Greg Vinson. Be on the lookout for more lures and equipment that will keep the fish biting. 

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