The Primal Buzz is a bass catching machine! Each lure is fined tuned to keep the Primal Buzz tracking straight and true on retrieval. Each Primal Buzz is designed to emit tremendous sound created by the blade hitting the head while giving off subtle movement and flash underwater never before seen in a buzzbait. Bring out the killer "Primal instincts in every fish. Fish the full line of Primal Series baits and 'Catch The Beast".